“So when Whole Foods reaches into our cultures and our souls and plucks out something they deem fit to sell, what course of action could we possibly take? The apparatus has already been put into full swing: customers are already pre-registering for collard cooking classes, cashiers are already wearing “Collards are the New Kale!” buttons on their aprons, derivative blog posts are already queued up for publication, and trend analysts are surely already mapping out the apex of the greens’ cultural trajectory.
If anything, the crucial importance of #foodgentrification lies in the way it enables participants to expose a particular piece of economic inequality that operates with a glossy, do-gooder façade. It’s difficult to avoid feeling like you’re not complicit in systems of food insecurity after reading through the hashtag, and the questions that it raises are ones that we should have been asking ourselves a long time ago, well before it got to tofu, then acai, then kale, then collards.
”—"#FoodGentrification and Culinary Rebranding of Traditional Foods" for Bitch Media by Soleil Vy Ho (via soleilho)
“If you are 35 or younger - and quite often, older - the advice of the old economy does not apply to you. You live in the post-employment economy, where corporations have decided not to pay people. Profits are still high. The money is still there. But not for you. You will work without a raise, benefits, or job security. Survival is now a laudable aspiration.”—
“In the United States, nine percent of computer science majors are unemployed, and 14.7 percent of those who hold degrees in information systems have no job. Graduates with degrees in STEM - science, technology, engineering and medicine - are facing record joblessness, with unemployment at more than twice pre-recession levels. The job market for law degree holders continues to erode, with only 55 percent of 2011 law graduates in full-time jobs. Even in the military, that behemoth of the national budget, positions are being eliminated or becoming contingent due to the sequester.
It is not skills or majors that are being devalued. It is people.”
Her work is frank, speaking of a reality I hope that will never be mine. At the same time, it gives me a strange comfort to know that I am not alone.
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However it originated, though, the usage of “because-noun” (and of “because-adjective” and “because-gerund”) is one of those distinctly of-the-Internet, by-the-Internet movements of language. It conveys focus (linguist Gretchen McCulloch: “It means something like ‘I’m so busy being totally absorbed by X that I don’t need to explain further, and you should know about this because it’s a completely valid incredibly important thing to be doing’”). It conveys brevity (Carey: “It has a snappy, jocular feel, with a syntactic jolt that allows long explanations to be forgone”).
But it also conveys a certain universality. When I say, for example, “The talks broke down because politics,” I’m not just describing a circumstance. I’m also describing a category. I’m making grand and yet ironized claims, announcing a situation and commenting on that situation at the same time. I’m offering an explanation and rolling my eyes — and I’m able to do it with one little word. Because variety. Because Internet. Because language.
Reblogging. Because linguistics.
Because linguistics. In all seriousness, people, this is not just a word like ‘selfie’. This is a piece of fucking grammar. Woah.
My 5-year-old insists that Bilbo Baggins is a girl.
The first time she made this claim, I protested. Part of the fun of reading to your kids, after all, is in sharing the stories you loved as a child. And in the story I knew, Bilbo was a boy. A boy hobbit. (Whatever that entails.)
But my daughter was determined. She liked the story pretty well so far, but Bilbo was definitely a girl. So would I please start reading the book the right way? I hesitated. I imagined Tolkien spinning in his grave. I imagined mean letters from his testy estate. I imagined the story getting as lost in gender distinctions as dwarves in the Mirkwood.
Then I thought: What the hell, it’s just a pronoun. My daughter wants Bilbo to be a girl, so a girl she will be. And you know what? The switch was easy. Bilbo, it turns out, makes a terrific heroine. She’s tough, resourceful, humble, funny, and uses her wits to make off with a spectacular piece of jewelry. Perhaps most importantly, she never makes an issue of her gender—and neither does anyone else.